Executive Team

Executive profiles

Shawna Forsberg

Shawna Forsberg
President and Chief Executive Officer
(402) 522-7964

Forsberg is responsible for implementing the organization's strategic initiatives in the areas of basic needs, workforce readiness and classroom readiness, with a goal to reduce poverty and strengthen the greater Omaha-Bellevue-Council Bluffs metro area. She oversees United Way of the Midlands’ fundraising, marketing and financial management initiatives.

Forsberg has over 15 years of marketing and communications leadership experience in not-for-profit and for-profit environments. Prior to joining the United Way of the Midlands, she was the Director of Marketing at The Durham Museum, where she led the museum’s rebranding effort which resulted in substantial membership and admission growth. During her tenure at ConAgra Foods, she managed corporate brand equity and led three functional teams – event marketing, social media, and creative services – providing strategy and execution for brand and business leadership. Forsberg currently serves on the Omaha Chamber Board of Directors, the Omaha Community Partnership, and is a trustee of the Business Ethics Alliance.

A Nebraska native, Forsberg received a BS in Business Administration from the University of Nebraska-Lincoln and a Masters in Business Administration from Sam Houston State University.


Pam Schwalb

Pam SchwalB, PH.D
Chief Operating Officer
(402) 522-7926

Pam joined United Way of the Midlands in 2013 as the Senior Vice President of Finance and Operations. In her role, Pam leads a team of professionals in the day-to-day operations of the organization, including Human Resources, Accounting, Benefits and Information Technology. She works closely with United Way departments and board-level volunteer committees to set the yearly budget and ensure that United Way is accountable to donors, companies and our community.

Prior to joining United Way, Schwalb served in faculty positions at Clarkson College and College of Saint Mary in Omaha, with a focus on business management, finance, and health care economics.

Pam received her doctorate in Human Sciences-Leadership at the University of Nebraska-Lincoln in 2011. She holds a Masters in Business Administration from University of Phoenix and a Bachelor of Science degree in Accounting from Eastern Illinois University. Prior to her academic positions, she served in senior management at First Data Corporation in Omaha, and KPMG Peat Marwick and MasterCard International in St. Louis.

In addition to her professional accomplishments, Pam has a long history of volunteer and corporate leadership experience with business, civic, health and nonprofit organizations including: the National Society of Leadership and Success, Alegent Health, Chase Merchant Services LLC, Youth Emergency Services and the Great Plains Minority Supplier Development Council.

Schwalb was a member of an international delegation on cross-cultural business challenges held in Shanghai, China in 2004. She’s a member of several professional associations including the Academy of Management and the Association for Leadership Educators.


Anne Herman

Anne Herman, Ph.D.
Senior Vice President, Analytics and Performance
(402) 522-7959

Anne E. Herman, Ph.D., joined the United Way as the Senior Vice President of Analytics, Accountability, and Performance in partnership with the Sherwood Foundation, Building Bright Futures, and Avenue Scholars to architect and manage a new approach to making large-scale sustainable change in Omaha.

Prior to this new role, Dr. Herman worked both as a scientist and practitioner when she served as a Director and Senior Consultant at Kenexa where her work was examining what made organizations successful. More specifically, she did extensive work to understand how the employee experience influenced desirable organizational success outcomes. In addition to her work with clients around the world, she also was an original member of the Kenexa Research Institute.

She has extensive experience in statistics, methodology, and analytics, performance management, organizational assessment and change, organizational strategy, program evaluation, leadership, creativity and innovation, and employee selection and promotion. Her research interests include corporate responsibility, sustainability, problem solving and decision making, creativity and innovation, leadership, organizational motivation, survey design and program effectiveness. Dr. Herman has spoken at many conferences and her research has appeared in several publications. She has taught graduate and undergraduate courses in leadership, business strategy, organizational behavior and behavioral statistics.

Dr. Herman is a member of the Society for Industrial and Organizational Psychology, Academy of Management, American Psychological Association and the Organization Development Network. She holds a Bachelors degree in marketing, Master of Arts degree in psychology, and a Doctorate in industrial and organizational psychology from the University of Nebraska.


 Marvin _Melissa _web1 

Melissa Marvin
Senior Vice President, Donor Engagement
(402) 522-7903

Melissa Marvin joined the United Way team in early 2016 as the Senior Vice President of Donor Engagement. In her role, she oversees the department responsible for raising funds through a variety of channels to support a network of focused and effective local human service programs that are aimed at reducing poverty in the Omaha-Council Bluffs metropolitan area.

Marvin previously served as vice president of global accounts for Vantage Point Performance, an international sales management training and consulting firm. Prior to that, she directed performance results for and managed the community bank and credit union division of Cohen Brown Management Group. Marvin has supported the office of the president at Metropolitan Community College on fundraising and community engagement projects. She also served in executive positions at Omaha’s Commercial Federal Bank and Norwest Bank Nebraska. She has more than 30 years of experience in management and executive leadership, as well as sales, marketing and advertising.

Over her lifetime, Marvin has also built a long resume of leadership service with more than 30 nonprofit and educational organizations across a wide variety of human service and arts organizations in the metro area. Among these many board leadership roles, she has held board positions at Joslyn Art Museum and Girls Inc. Currently, she serves on the Nebraska Arts Council Board in an appointment from Governor Dave Heineman, and holds a board position at the Nebraska Cultural Endowment. 


 Joanna Murray 

Joanna Murray
Senior Vice President, Community Impact
(402) 522-7950

Joanna M. Murray joined the UWM team in July of 2014 and leads UWM’s efforts in community impact, community engagement, volunteering and court referral.

Previously, Joanna served as the President and CEO of The Leadership Investment, based in Denver, CO. During her tenure, she crafted a five-year strategic plan and helped position the organization in the forefront of women’s leadership development in the Mountain Region.

Joanna’s career includes serving as a founding partner with the national consulting firm, Ki ThoughtBridge, an organization specializing in an integrated approach to the transformation of individual, organizational, and community systems. She also held the role of Vice President for Trustee Leadership Development, a company that focused nationally on creating non-profit excellence through board and executive leadership training. Joanna was the founding Executive Director of the Metro Denver Chamber Leadership Foundation, where she led hallmark programs such as Leadership Denver and the Chamber’s annual Leadership Exchange program. Prior to her roles in the business sector, Joanna worked in higher education, including five years as the Assistant Dean of Students at the University of Denver.

Joanna holds a Masters of Science in Education with an emphasis in Organizational Development and a Bachelor of Arts with a double major in English and Sociology.