What’s Next?

With more than 100,000 people living in poverty in the Omaha-Council Bluffs metro, United Way of the Midlands’ mission to impact poverty in our community remains as vital as ever. To help our most vulnerable neighbors achieve their full potential, we will continue to invest donor dollars into the metro’s most effective basic needs, education and financial stability programs.

Because we are always striving to maximize our impact in the community, we are incorporating a number of best practices into our investment process over the next two-year funding cycle. One such practice, the implementation of the Results Based Accountability framework, will help us collect more detailed data around program outcomes. We will be able to evaluate the quality of our impact as well as the quantity, giving us better insight into the effectiveness of our investment portfolio.

As we move forward, we are also prioritizing partnerships with programs that utilize a two-generational approach. These programs will put whole families on the path to stability and economic security by providing support for children and their parents to make progress together.

Finally, we are putting an even larger focus on community partnerships between nonprofit agencies, as well as on partnerships around our 2-1-1 Helpline, the metro area “Campaign for Grade-Level Reading” and our Opportunity Youth initiative. To learn more about our partnerships, click here.

As we work with our partners to make an impact and drive efficiencies, we will continue to hold ourselves accountable as well. Last year, we were proud to have our efficiency recognized nationally – we were ranked 10th for campaign performance and 17th for financial and operational efficiency out of approximately 1,200 United Ways. This year, we’ll continue to emphasize efficiency by investing more than 91 cents out of every donated dollar directly into our community.

So, as you can see, the year ahead is a hopeful one! As more and more people combine their efforts with United Way and invest in our community, we will continue to make progress toward our goals and change thousands of lives for the better right here in the Omaha-Council Bluffs metro.

Raising funds to invest back into the Omaha-Council Bluffs metro is also an impressive community effort. Our current campaign season is off to a great start with strong leadership.

2018 Campaign Leadership

Campaign Chairs Tim and Terri Burke

We welcome Tim and Terri Burke as they lead the 2018 campaign. Their dedication and passion for our community has already inspired countless individuals and businesses to give back to our community. Tim has worked in the utility industry for more than 36 years. He currently serves the president and CEO of Omaha Public Power District and sits on the Board of Directors for the Omaha Chamber and United Way of the Midlands. Terri is an active community volunteer, volunteering at St. Mary’s Elementary School, St. Matthew Catholic School, Gross Catholic High School, Kellom Elementary School with Partnership for Kids and the afterschool program at Mercy Housing Crestview. She has also volunteered in pet therapy and as a NICU baby rocker at Children’s Hospital. Tim and Terri are currently working with 13 cabinet members to reach our 2018 fundraising goal.

Tocqueville Chairs:

We would like to thank Matt DeBoer, Jon Doyle, Fred Hunzeker and Scott McCollister for joining our first ever Tocqueville Committee. Their thoughtful leadership has motivated countless community members to give at the leadership level.

Matt DeBoer

Jon Doyle

Fred Hunzeker

Scott McCollister

United Way of the Midlands   |   2201 Farnam Street   |   Omaha, NE 68102   |   402-342-8232

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