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The Power of YOU

Thank you for being a community hero and supporting United Way of the Midlands during the 2020-2021 campaign!

Dear United Way friends and supporters,

Each and every one of you is truly a community hero.

This past year has been an extremely challenging one for the Omaha­ Council Bluffs metro and our country. The COVID-19 pandemic has severely impacted the physical, mental and financial health of thousands of people–our family members, our friends and our neighbors. Nonprofits all across the metro have been working overtime to meet the community’s increased needs.

But there’s one thing the pandemic hasn’t changed–and that’s this community’s generous and can-do spirit. You’ve been there for United Way and our neighbors every step of the way. And as you’ll see within this recap, your support has empowered us to accomplish some truly remarkable things. Together, we’ve adapted to meet community needs, raised millions of dollars for nonprofits on the front lines and answered thousands of our neighbors’ calls for help and support.

There is still a very long road ahead, but with the heart, determination and generosity of the Omaha-Council Bluffs metro, I am confident that we can continue to do the work necessary to get people back on their feet! If nonprofits, government agencies, organizations and people like you continue to work together, we will come out on the other side of this difficult time stronger than ever before.

So, from the bottom of my heart, thank you. Thank you for caring so deeply about this community. Thank you for your heroic commitment to living united even in a time characterized by isolation. Thank you for giving so generously when hardships abound and resources are limited.

United truly starts with YOU!

With gratitude,

Shawna Forsberg

President and CEO, United Way of the Midlands

Special thanks to FNBO’s and Emily and Clark Lauritzen for supporting this year’s fundraising campaign. Despite all the difficulties it brought our community, we came out stronger than ever. We are so thankful to have worked with such generous and community-minded leadership.

  • June 2021

  • Celebrating Our Donors & Partners This Past Year

    We are honored to work with so many individuals and organizations that are committed to making the metro a better place to live and thrive. The image below was published in the June 27th Sunday edition of the Omaha World-Herald. Thank you!
  • The Goodfellows program will invest $1.1 million this year. This investment will be made to agencies providing emergency assistance, holiday food vouchers, shoes & clothing and other programs that assist our community members who need it most. Thank you to our donors!


  • United Way Team Reunites at Team United Staff Offsite

    Our team finally had the chance to reunite in person on June 16th! This past year our team has worked hard to help keep the metro #CommunityStrong as we all experienced the effects of the COVID-19 pandemic. As a result of meeting those needs, we added more team members to different departments to ensure our community is receiving all the help it needs. Our Team United offsite also gave staff members the chance to reflect on the achievements of this past year and what we hope to accomplish in the next! As a team, we can’t wait to see what home runs we can help our community achieve next year.

  • Lincoln Financial Group Hosts GOOD on the Go Kitting Fundraisers

    We want to extend a thank you to Lincoln Financial Group for fundraising for Snack Pack and Ready for School Kits that will be distributed to local students at DC West and Prairie Wind Elementary schools later this summer. The LFG team also fundraised in October to purchase Outreach, Hygiene and New Baby kits that were distributed to clients at Siena Francis House, WCA and Youth Emergency Services. Thank you for your generosity and for supporting United Way’s GOOD on the Go volunteer opportunity!

  • Donors Unite for a Stronger Community During Fiscal Year-End Fundraiser

    United Way of the Midlands is working to help our community come back stronger, and become a place where everyone can thrive. Through these dark times, we have learned that our greatest strength is our spirit of community. When we help one another, our community grows stronger, and together we helped thousands of people stay in their homes, feed their families, keep the lights on, and more during the pandemic.

    Strong communities need a strong United Way. Now more than ever, we need your help to unite for a stronger community and live #CommunityStrong.

    To make a gift that strengthens our community today, visit: https://www.unitedwaymidlands.org/united-today/


  • May 2021

  • JAG Nebraska Hosts Virtual Career Development Conference

    More than 300 JAG Nebraska students participated in the Virtual Career Development Conference (VCDC), which is designed to showcase the talents of JAG students who spent the school year working on competencies tied to career and leadership objectives. Students attended workshops, met with virtual vendors, listened to speakers and participated in competitive events judged by community volunteers.

    Congratulations to this year’s JAG Nebraska students for their accomplishments and resiliency!

  • 211 and Lyft Partner To Provide Free Rides to Vaccination Appointments

    The 211 Helpline, housed at United Way of the Midlands, is proud to announce it has locally launched the Ride United Vaccine Access Campaign in partnership with Lyft. Through this program, eligible residents in the Omaha-Council Bluffs metro, Lincoln and Lancaster County can access free and discounted Lyft rides to COVID-19 vaccine appointments.

    Currently, rides are only available to COVID-19 vaccination appointments that have been scheduled in advance. To schedule a ride to or from an appointment, individuals should contact the 211 Helpline by calling 2-1-1 or 402-444-6666. Community Resource Specialists are available to help callers 24/7. They can assist people in 150+ languages through the use of their Language Line translation services. Services are also accessible for people with disabilities. Callers do not need access to a smartphone or Lyft app to use a free ride.

    Read more: https://www.unitedwaymidlands.org/2021/06/14/united-ways-211-helpline-providing-free-lyft-rides-to-covid-19-vaccine-appointments/

  • Generous Donors Help United Way Achieve Tocqueville Buffett Match

    In the midst of this challenging time, Tocqueville Society members did the remarkable: they rallied together to support our community in a truly astounding way. Thanks to their generosity, Tocqueville Society membership hit 295, surpassing a goal that United Way of the Midlands has been striving toward for years. As a result of this incredible achievement, Mr. Warren Buffett increased his match of the total campaign dollars raised to 8%, and thousands of additional dollars were invested into our community. Thank you!

  • Thank You to our Strategic Planning Task Force

    Together with a task force of community leaders and collaborative partners, we spent the past several months updating and revising our strategic plan to ensure we remain responsive to community and donor interests and to elevate our priorities and processes so we can make a greater impact in the metro as we look toward 2025 and beyond.

    Special thanks to our 14 strategic task force members: Gail DeBoer – Board Chair, Retired President & CEO, Cobalt Credit Union; Scott Binder, Executive Vice President & COO, Farm Credit Services of America; David Brown, President & CEO, Greater Omaha Chamber of Commerce; Tim Burke, President & CEO, Omaha Public Power District; Dr. Carrie Carr, Principal, Norris Middle School; Jerry Crouse, Vice Chairman & CEO, Tenaska; Joel Falk – Board Treasurer and Regional President, UMB Bank; Dr. Mark Foxall, Professor, University of Nebraska-Omaha; Jamie Gutierrez, CEO & Owner, Midwest Maintenance; Alison Ingunza – Emerging Leaders Board Liaison, Architect, HDR, Inc.; Steve Kaniewski, President & CEO, Valmont Industries; Brenda Mainwaring, President & CEO, Iowa West Foundation; Cory Shaw, Executive Vice President & COO, Nebraska Medicine; Tom Warren, President & CEO, Urban League of Nebraska

    We will be sharing updates from this planning in July 2021 – so keep an eye out!

  • JAG Nebraska Students visit Our State Capitol

    JAG Nebraska students had the chance to celebrate their accomplishments from this school year by visiting our state’s capitol. They had the opportunity to tour the capitol building, talk to state senators, and visited the governor’s mansion for lunch.

    JAG Nebraska, a United Way of the Midlands program, is committed to providing in-school support for students by helping them develop their skillsets, overcome hurdles, and sets them up for success in the classroom and the workplace. We are thankful for Governor Ricketts’s support of this program.

  • Sirius Computer Solutions Hosts GOOD on the Go Kitting Fundraiser

    We want to extend a thank you to Sirius Computer Solutions for fundraising for Outreach and Personal Care Kits that were distributed to clients at Boys Town, Heartland Family Service and Stephen Center. Thank you for your generosity and for supporting United Way’s GOOD on the Go volunteer opportunity!


  • April 2021

  • United Way Hosts Day of Action to Support Trusted Partners

    As a community convener and collaborator, United Way of the Midlands created Day of Action on April 8, 2021 to give community members the opportunity to support local United Way partners on the frontlines of COVID-19 that have been struggling to meet increased needs in our community. Day of Action was sponsored by presenting sponsor, Blue Cross and Blue Shield of Nebraska; supporting sponsors, Facebook and FNBO; media sponsors, KMTV and Omaha World-Herald; and community patrons, Cox Communications, Militti Sales & Promotions, RTG Medical, Pete Festersen for City Council and Steamfitters and Plumbers Union Local 464.

    Approximately 50% of local nonprofits have experienced volunteer and staff shortages and 75% reported budgetary implications related to strains on the economy.

    Thank you to the 352 donors who raised nearly $137,000 for our community! Through these dark times, we have learned that our greatest strength is our spirit of community, and we were incredibly honored to host this opportunity for everyone to come together in support of our trusted United Way partners.

    Learn more: https://www.uwmdayofaction.org/


  • Businesses & Community Members Volunteer as a Part of Day of Action

    From prepping meals to helping out in community gardens, the ways volunteers showed up for our community were endless on #UWMDayofAction. Thank you to ACCESSbank, Alvine Engineering, Arnold Air Society Group, Blue Cross and Blue Shield of Nebraska, Buildertrend, Columbia Insurance Group, First National Bank of Omaha, FNIC Trusted Insurance Advisors, JE Dunn Construction, Novozymes, Offutt AFB Volunteer Task Force, Scoular Company, TitleCore National, U.S. Bank and other community members for volunteering throughout the month of April and helping to make our community strong!

  • United Way, 211 Partner with MAACH to Provide Emergency Rental Assistance

    After implementing its Housing Stability Program in 2020, moving forward United Way will continue to provide housing assistance through the Omaha – MACCH Emergency Rental Assistance Program. This program offers rent and utility assistance to households living in the city limits of Omaha who have been impacted by the COVID-19 pandemic. MACCH and the City of Omaha are working with United Way of the Midlands, Community Alliance, Lutheran Family Services and Together, Inc. to distribute these funds. Together, these partners have a long and successful history of working with households experiencing housing instability and have all successfully distributed rental assistance in response to the COVID-19 pandemic.

  • United Way Partners with Boy Scouts for Scouting For Food

    We partnered with the Mid-America Council, Boy Scouts of America to host “Scouting for Food,” a food drive benefiting the Food Bank for the Heartland. With the support of our sponsors, Werner Enterprises and Target, the Scouts were able to collect 156,000 non-perishable food items from local homes and at three Target locations across the metro.

  • United Way Hosts Board Orientation for Incoming Board Members

    We were so excited to host a board orientation for the following business leaders who will join our board in July 2021:

    Julie Bechtel, President, and Publisher of The Omaha World-Herald and Regional Publisher of Lee Enterprises; Theola Copper, Crime Prevention Specialist with the Omaha Police Department’s Northeast Precinct; Jessica Heidebrecht, Communications Specialist at Metropolitan Utilities District; Carol Henrichs, VP of Patient Care Services at CHI Health; Derek Leathers, Vice Chairman, President and Chief Executive Officer of Werner Enterprises; Paul Maass, Chief Executive Officer of Scoular; Joseph Sullivan III, Regional President of Nebraska and Southwestern Iowa of U.S. Bank; and Randy Wood, Chief Operating Officer of Lindsay Corporation. Thank you to these individuals for their commitment to making our community strong!

  • March 2021

  • 211 Supports Vaccination Efforts In Iowa

    The Iowa Department of Health contracted United Way’s 211 Helpline to serve as Iowa’s vaccine hotline to help individuals schedule COVID-19 vaccinations, in partnership with Iowa State University and United Way of Central Iowa in Des Moines. Our team is honored to have had this opportunity to help local communities recover from the COVID-19 pandemic.

  • Fill The Shelves Fundraiser Provides Books for Local Students

    In honor of Read Across America Day, United Way’s Emerging Leaders group hosted Fill The Shelves to help fill local students’ bookshelves in the wake of COVID-19, which significantly impacted student learning. With the support of our donors, we were able to put books in the hands of 525 children at Boys & Girls Clubs of the Midlands.

    Donors purchased literacy kits that included three books and activities to help students achieve reading proficiency, which by the end of third grade is one of the most important predictors of high school graduation and career success.

    On behalf of United Way of the Midlands’ Emerging Leaders, thank you so much for your generous support! Special thanks to lead sponsor Blue Cross and Blue Shield of Nebraska for matching the first 250 kits purchased and to our supporting sponsors Nelson, Van Denburg & Campbell and The Next Chapter.

    We also want to thank volunteers who came out on Day of Action in April to assemble and deliver literacy kits to local students!

    Read more: https://nonpareilonline.com/gallery/featured/photos-literacy-kit-donations-helps-children-read/article_e0cf79db-7a78-5c10-9929-b1b7322506d9.html

  • Celebrating our VISTAs During AmeriCorps Week

    During AmeriCorps Week we shine a light on our AmeriCorps VISTAs. We are fortunate to have VISTAs in donor engagement, volunteer engagement and the 211 Helpline departments! Their work is making an incredible impact on our community.

  • 211 Reveals New Workspace

    We were so excited to unveil our new 211 Helpline workspace, which accommodates 18 Community Resource Specialists and helps the 211 Helpline better serve our community.

    Special thanks to Senator Mike McDonnell, the Robert Daugherty Foundation, Google and our Iowa partners who provided funding for this project and to HDR and C2 Building Company for making this a reality!

  • Thank You to our Corporate Volunteers at Buildertrend

    We want to share a special thank you to the Buildertrend team for rolling up their sleeves and participating in several volunteer projects throughout this past year, despite uncertainty from the pandemic. Volunteers spent time at HETRA, Family Inc., Siena Francis House and Completely Kids, supporting our community by serving meals, supporting Raise Me to Read and student literacy and helping HETRA maintain their stables.

  • February 2021

  • UNO Hosts Food Drive for United Way

    Thank you to University of Nebraska-Omaha, Omaha Sports Properties and Building Omaha for hosting a food drive to support families who have been impacted by the pandemic! UNO basketball and hockey fans were invited to bring non-perishable items to Baxter Arena, and nearly 300 food items were collected and donated to United Way’s partner, Intercultural Senior Center.

  • Health Hero Giving Day Supports Local CHAD Agencies

    Health Heroes unite! We were honored to partner with Physicians Mutual, Great Western Bank, Hancock Dana, Lindsay Corporation and KETV on Health Hero Giving Day to support the 21 Combined Health Agencies Drive (CHAD) organizations! CHAD and United Way of the Midlands have been partners since 1987. 

    With the support of our sponsors, super donors, Nebraska Medicine and Election Systems & Software and more than 100 individual donors, we raised a total of $42,870! Additionally, we received $17,180 of media in-kind to help promote Health Hero Giving Day. 100% of every donation went directly back to these charities to continue the great work they are doing in our community.

    Learn more: https://www.unitedwaymidlands.org/2021/03/15/health-hero-recap/

  • Inviting Our Community To Get Involved Through CIRT

    Community Investment Review Teams (CIRT) are an essential part of United Way of the Midlands’ community investment process. Volunteers evaluate each nonprofit program before making investments to ensure donations fund programs that make the biggest impact in our community.

    Thank you to the 150 CIRT volunteers who helped make vital funding recommendations for this coming campaign year!

  • Celebrating 211 Day

    Not all heroes wear capes…Some of them wear headsets!

    During the pandemic, our 211 Helpline specialists took calls from thousands of people who didn’t know where to turn next…like Bobby, a father who got sick and fell behind on his mortgage payments; Lisa, who was laid off from her new job; and Sherry who called 2-1-1 because she was worried that removing her dentures after going to the store would give her COVID-19.

    Every year on 2/11, or 211 Day, we recognize our Community Resource Specialists for being community heroes who keep you connected to vital resources like safe and stable housing, food pantries, rent and mortgage assistance and so much more.

    When you don’t know where to turn, the Nebraska/Southwest Iowa 211 Helpline is there 24/7 to connect you to local programs that can help. Get to know 211 by exploring the *new* Nebraska 211 resource site, the 211 Iowa site or download the *new* 211 NE | SW IA App for Apple or Android today!

    Learn more: https://www.unitedwaymidlands.org/2021/02/10/why-we-love-the-211-helpline/


  • Spreading the Love to Our Community Supporters

    This Valentine’s Day, we wanted to thank our donors, staff, and community supporters, their outpouring of love for this community is truly humbling. By giving to United Way of the Midlands, they’ve helped thousands of our neighbors get back on their feet during these difficult times. We are beyond grateful for their thoughtfulness and generosity. We sent them this sweet treat to thank them for their continued commitment to helping make our metro #CommunityStrong!

  • January 2021

  • 2020: A Year In Review

    Our community faced many challenges in 2020, but you have been there for our neighbors every step of the way. Because of you, we were able to adapt to changing needs and help thousands of our neighbors get back on their feet during this unprecedented year. Below, please view our Year in Review to see how YOU made a difference in the Omaha-Council Bluffs metro.

    Thank you for supporting United Way of the Midlands!

    Learn more about the accomplishments we made together: https://www.unitedwaymidlands.org/a-year-in-review-2020/

  • Why Our Donors Give

    A gift to the United Way of the Midlands is a gift of hope to our community! At the end of 2020, we asked our donors why they chose to gift hope last holiday season. See some of our donor’s responses in the video below:

  • December 2020

  • Year-End Giving Provides Hope for Local Families

    Throughout the month of December, we invited community members to gift hope to local families impacted by COVID-19 by donating to United Way. Thank you to all our year-end donors who helped make a difference!

    Explore 10 ways that donors gifted hope: https://www.unitedwaymidlands.org/2020/12/14/10-ways-to-gift-hope-this-season/ 

    Meet local residents who were supported by donor gifts: https://www.unitedwaymidlands.org/thank-you/

  • United Way’s Housing Stability Program Eases COVID-19 Burdens

    Through United Way of the Midlands’ CARES Housing Stability Program, we provided $1.7 million in rental, mortgage and utility assistance to eligible Nebraskans who experienced a COVID-19-related hardship.

    Since the start of the pandemic, as many as 23% of residents in Nebraska said they missed a housing payment or were not confident they would make next month’s payment, according to the Census Pulse Poll.

    UWM coordinated with other area partners to provide this assistance, including: Metro Area Continuum of Care for the Homeless, Douglas County Community Response, Sarpy County Housing Foundation, Family Housing Advisory Services, Lutheran Family Services, Nebraska Children and Families Foundation and Nebraska Housing Developers Association.

    Learn more: https://omaha.com/sponsored/united-ways-housing-stability-program-helps-to-ease-burden-of-covid-19/article_c3507c31-5e38-571c-a2a1-9a1afbb21a68.html

  • November 2020

  • Emerging Leaders Host Educational Happy Hour "Readers to Leaders"

    United Way of the Midlands’ Emerging Leaders hosted an educational happy hour for young professionals interested in learning more about the Raise Me to Read initiative, which the Emerging Leaders supported through fundraising and volunteerism.

    The event featured special guest Dr. Martha Bruckner, Executive Director of the Metropolitan Omaha Educational Consortium, and Samantha Emerine, Director of Literacy Initiatives for FAMILY, Inc. and Raise Me to Read.

  • Women United Host Virtual Lunch and Learn "The Path Forward"

    United Way of the Midlands’ Women United group hosted a virtual lunch and learn event where local experts shared how COVID-19 has impacted Opportunity Youth (OY) in our community and how we can help them succeed during this difficult time.

    The event featured a panel moderated by Matt Wallen, Senior Vice President of Community Impact and Analytics at United Way. Panelists included Joni Griffin, Director of Parenting Assessments and Supervisor of Aftercare Services at Therapy Place; Ronda Newman, Associate Vice President, Project Everlast; Aaron Weaver, Central Access Navigator, Project Everlast and an Opportunity Youth client from Therapy Place.

  • United Way Partners with Omaha World-Herald to Administer Goodfellows Program

    We were honored to be selected by the Omaha World-Herald to help administer their Goodfellows program, which was established in the 1890s to help those in our community who have fallen on hard times. The partnership allows each organization to do what they do best — Omaha World-Herald shares the rich stories and history of the charity, and UWM raises program dollars and invests them back into the community. UWM manages Goodfellows donations separately and invests them according to Goodfellows’ previous guidelines.

    Since our partnership, Goodfellows has raised more than $800,000 to assist local families with housing and utilities. Thank you to our donors! Visit goodfellowsomaha.org to learn more.

    Read more here: https://omaha.com/news/local/goodfellows-partners-with-united-way-to-administer-charity/article_389ab3b7-9727-5d26-9d27-9ab4f39a5e74.html

  • "Beyond" Video From Local Award-Winning Composer Highlights United Way, FNBO

    We are honored to have our work featured by #1 Billboard Charting New Age recording artist and FNBO employee, Matthew Mayer, in his piece “Beyond” which won a Telly Award in June 2021. Tune in as he shares his talents while championing the important work United Way inspires across our community.

    Together, we can go Beyond. 

  • October 2020

  • United Way Celebrates Community During First Virtual Annual Meeting

    Thanks to our community sponsors, we were able to celebrate the successes of this past year at our virtual Annual Meeting with more than 850 community members in attendance. With the support of Campaign Chairs James and Paula Blackledge, UWM raised $19.4 million for local nonprofit programs and helped provide 5.1million basic needs, education and financial stability services to people in need in the ’19-20 fiscal year.

    To learn more, visit: www.unitedwaymidlands.org/2020-annual-report

    Special thanks to our Annual Meeting sponsors including:

    The Power of You Sponsors: Blue Cross and Blue Shield of Nebraska, Cobalt Credit Union, Children’s Hospital and Medical Center, First National Bank of Omaha, Lincoln Financial Group, The Lopez Children’s Charitable Fund, Senator Mike McDonnell Campaign, Nebraska Center for Workforce Development and Education, Nebraska Medicine, Omaha Federation of Labor, OPPD, Union Pacific, Tenaska, UNO and UNMC

    Community Strong Sponsors: Baxter, Boys & Girls Clubs of the Midlands, EMC Insurance, Lindsay Corporation, MUD, Mutual of Omaha, OrthoNebraska, Security National Bank, US Bank, Valmont, VNA

    Tocqueville Women’s Initiative and Women United: Thank you to these amazing women for their generous support on behalf of our 2020 Citizens of the Year, Mary and Rodrigo Lopez: Annette and Paul Smith, Cindy and Mogens Bay, Julie and Eric Keen, Diny and Jim Landen, Sue and Steve Seline, Annie and Ken Bird, Karen and Kim Hawkins. Jean Bell, Esther and Dan Brabec, Ia and Jason Hagan, Robyn and Jim Kortan, Jessica and Dennis Pate, Pamela Beall and Bryan Hill, Carolyn and David Diamond and Julie and Lance Fritz

  • United Way Announces 2019-20 Results in our Annual Report

    With the support of Campaign Chairs James and Paula Blackledge, UWM raised $19.4 million for local nonprofit programs and helped provide 5.1 million basic needs, education and financial stability services to people in need in the ’19-20 fiscal year.

    To learn more, visit: www.unitedwaymidlands.org/2020-annual-report

  • Local Partners Honored With Campaign Recognition Awards

    We were honored to present the third annual Campaign Recognition Awards to seven organizations that went above and beyond to support the 2019 United Way Campaign: OPPD, OrthoNebraska, Union Bank and Trust, Koley Jessen, Tenaska, Kellogg Company and Blue Cross and Blue Shield of Nebraska.

    To learn more, visit: www.unitedwaymidlands.org/2020-annual-report

  • Citizens of the Year: Mary & Rodrigo Lopez

    Congratulations to Mary and Rodrigo Lopez who received the “Citizens of the Year” Award for their commitment to United Way of the Midlands and the Omaha-Council Bluffs metro. Barbara and Wally Weitz, the 2019 “Citizens of the Year,” presented the award to the Lopez’s.

    Watch the video below to learn more about his generous and community-focused couple:

  • United Way of the Midlands Announces Second Round of New Community Investments

    During the fiscal year that ended in June 30, 2020, United Way of the Midlands (UWM) raised $19.4 million for programs and initiatives serving the Omaha-Council Bluffs metro. In addition to the investments announced in June, UWM distributed an additional $1.5 million during its second round of investments to support the expanding needs in our community due to the COVID-19 pandemic. 

    Read the press release: https://www.unitedwaymidlands.org/2021/01/15/united-way-of-the-midlands-announces-second-round-of-new-community-investments-2/

  • Bill Moos Shares Inspiring Message at Annual Meeting

    Special thanks to Bill Moos, athletic director of the University of Nebraska-Lincoln Cornhuskers, for sharing his inspiring message of hope, teamwork and community during our virtual annual meeting leading into the Huskers’ first game of the season.

  • Pets United Fundraiser Raises Dollars For United Way-Funded Programs

    Our first-ever Pets United cutest pet contest fundraiser raised nearly $5,000 for local community programs. Congratulations to the winner and our UWM animal mascot, Mika, for raising nearly $640 for local families in need!

  • United Way Partners With Boy Scouts for Scouting For Food

    We partnered with the Mid-America Council, Boy Scouts of America to host “Scouting for Food,” a food drive benefiting the Food Bank for the Heartland. With the support of our sponsors, Werner Enterprises and Target, the Scouts were able to collect 64,000 non-perishable food items from local homes and at three Target locations across the metro.

  • Lindsay and Pepsi Host GOOD on the Go Kitting Fundraisers

    We want to extend a thank you to Lindsay for fundraising for Outreach and Welcome Home Kits that were distributed to clients at Together and Youth Emergency Services, and to Pepsi for fundraising for Outreach and New Baby Kits that were distributed to clients at OneWorld Community Health Centers and Siena Francis House. Thank you for your generosity and for supporting United Way’s GOOD on the Go volunteer opportunity!

  • September 2020

  • Emerging Leaders Host "Tee Up To Read" Golf Tournament Benefiting Raise Me to Read

    United Way of the Midlands’ Emerging Leaders were excited to host their second annual golf tournament that raised more than $13,000 for Raise Me to Read, an effort by schools, government agencies, business leaders, nonprofit leaders and foundations to improve students’ reading proficiency by the end of third grade.

    Special thanks to event title sponsors, Fidelity National Title Group and The Harry A. Koch Co.; champion sponsor, Gavilon; eagle sponsors, OPPD and MUD and hole sponsors, Adams & Sullivan, Cobalt Credit Union, Heartland Pest Control, HDR, University of Nebraska-Omaha, Metropolitan Omaha Educational Consortium and US Bank.

    See the event gallery: https://www.unitedwaymidlands.org/tee-up-to-read/

  • United Way Hosts "Unlock the Power Within You" Featuring Chris Gardner

    With the support of our sponsors FNBO and Facebook, we were thrilled to bring The Pursuit of Happyness author, Chris Gardner, to our community for “Unlock the Power Within You.” During the virtual event, Chris shared how we can achieve our dreams and build a better future for ourselves and our neighbors. We were also honored to have Albert Varas, Executive Director of the Latino Center of the Midlands, and Tom Warren, President and CEO of Urban League of Nebraska, discuss the steps we can take to ensure more people receive equal opportunities to thrive. More than 2,000 people were in attendance.

    Read more here: https://omaha.com/news/local/from-homeless-to-multimillionaire-speaker-to-address-omaha-event-next-week/article_cf3fadd0-1836-5e59-9eac-375350da207a.html

  • United Way Launches Mask Up Metro Awareness Campaign

    We partnered with Blue Cross and Blue Shield of Nebraska, FNBO, Mutual of Omaha and the Greater Omaha Chamber on our #MaskUpMetro awareness campaign, which encouraged community members to wear masks to mitigate the spread of COVID-19. Ideal Images, Mangelsen’s, the City of Omaha Fire Department, the Omaha Storm Chasers and Union Omaha donated more than 18,000 masks to nonprofit agencies as part of the campaign.

    Learn more: https://www.maskupmetro.org/

  • August 2020

  • 2020 Campaign Video: Navigating Through COVID-19

    United Way has been here for our community since 1923 – through good times and disasters, recessions and the current COVID-19 pandemic that is currently impacting thousands of families in the Omaha-Council Bluffs metro.

    We are proud to bring together companies, nonprofits, foundations and community organizations so we can be there for those who need us more than ever. Thank you for making our community strong by supporting United Way of the Midlands! United, we will get through this and build a better future for all.

  • United Way Kicks Off 2020 Campaign

    During our virtual Campaign Kickoff, which was supported by FNBO, local community members shared how they overcame challenges with the help of United Way-funded nonprofits. We were also honored to be joined by Greg McDermott, head coach of the Creighton University Men’s Basketball team, who spoke to the power of working together as a team. More than 1,000 people were in attendance.

  • FNBO Film Fridays Features “The Pursuit of Happyness”

    In advance of “Unlock the Power Within You” featuring critically­ acclaimed author Chris Gardner, we partnered with FNBO to host a free showing of the movie “The Pursuit of Happyness”, which is based on Gardner’s book by the same name. The screening was part of FNBO’s Film Friday series.

  • July 2020

  • United Way of the Midlands Announces 2020-21 Investments

    United Way of the Midlands was proud to invest dollars in more than 110 nonprofit programs at 64 local agencies through our Community Care Fund as well as other initiatives and programs that form a circle of support for our neighbors in need. 

    View this past year’s funded programs: https://www.unitedwaymidlands.org/programs/

  • United Way Launches New Initiative JAG Nebraska

    We were thrilled to launch a partnership with Jobs for America’s Graduates, a program that aims to deliver student-centered programming in schools so youth are prepared to enter the workforce or post-secondary education. This program is generously supported by Governor Ricketts, Commissioner John Albin and the Nebraska Department of Labor and Health and Human Services.

    Learn more: https://www.jagnebraska.org/

    Read more here: https://omaha.com/sponsored/helping-students-succeed-nebraska-jag-program-grows-in-popularity-plans-to-expand/article_bbb35a30-b9a5-11eb-82a0-a772d219409e.html

  • Supporting Campaign Managers Through United Way’s Virtual Campaign Workshops

    To support our vital Campaign Manager partners during this uncertain time, United Way provided robust tools and resources which were shared during virtual workshops. 

    Special thanks to our Campaign Chairs Emily and Clark Lauritzen for sitting in on these meetings to offer their insights, to campaign manager speakers who shared their learnings and to Christina Kahler at FNBO, Bob Gunia at Physicians Mutual, Sarah Milnes and Tara Knapp at Lincoln Financial Group, Dan Gulden and Jen Vavricek at National Indemnity Group and Carole Patrick at Visiting Nurse Association for creating training videos that share ideas and suggestions.

  • United Way Partner Agencies See Increases Needs Due to COVID-19

    Thousands of people are unable to afford the basic items they need to survive – or they’re just one car accident or health crisis away from being able to do so. With this, COVID-19 created an entirely new demographic of people who are in need, and our nonprofit partners stepped up to help – oftentimes doing much more with much less. 

    Learn more about increased needs across the metro and how trusted United Way partners responded by exploring our COVID-19 playlist on Youtube.

    Watch here: https://www.youtube.com/playlist?list=PLyRfzKIqkUyOR4llZvVLdGKosK5YMtmCr

  • Welcoming our New Campaign Chairs: Emily & Clark Lauritzen

    United Way of the Midlands was honored to welcome our 2020-2021 United Way Campaign Chairs, Emily and Clark Lauritzen of FNBO, to lead the charge during great uncertainty and unprecedented times. We are so grateful to Paula and James Blackledge for their leadership as the Campaign Chairs of our 2019-2020 campaign, and for helping build the strength and resilience of our organization and community.

YOU make our #CommunityStrong.

Thank you for being a community hero who supported others during this difficult year. Your unwavering commitment to helping those in need is truly remarkable, and we feel honored to call you a supporter, partner and friend.

United Way of the Midlands   |   2201 Farnam Street   |   Omaha, NE 68102   |   402-342-8232

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