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Fill the Shelves on March 2nd!

Use this fundraising toolkit to give the gift of reading to local students.

Purchase A Literacy Kit Today!

What Is Fill The Shelves?

On March 2nd, United Way of the Midlands’ Emerging Leaders are inviting community members to purchase literacy kits for local children in celebration of “Read Across America Day.” You can help these children build their at-home libraries by asking your friends and family to donate and #FillTheShelves.

Special thanks to our lead sponsor, Blue Cross and Blue Shield of Nebraska, and our supporting sponsors, Nelson, Van Denburg & Campbell Wealth Management Group and the Next Chapter Books and Gifts. Because Blue Cross and Blue Shield of Nebraska is matching the first 250 kits purchased, donations made on this day will have DOUBLE the impact!


What’s in the Literacy Kits:

Each literacy kit costs $20 and will include 2 books and literacy activities:

  • “Where the Wild Things Are” by Maurice Sendak 
  • “A Chair for My Mother” by Vera Williams
  • Activity Sheets related to literacy 
  • A “Reading Encouragement” note from a volunteer 
  • Financial literacy comics 

*A portion of the kits will contain Spanish versions of the books and activity sheets.

The Emerging Leaders will host a kit assembly event on Apr. 8th on UWM’s Day of Action, a community-wide fundraising and volunteerism day to support agencies that are serving those affected by COVID-19. The kits will then be distributed to the Boys & Girls Clubs in April.


Reading proficiency by the end of third grade is one of the most important predictors of high school graduation and career success. Yet 45% of children in the Omaha-Council Bluffs metro aren’t reading proficiently by the end of third grade. And because children have spent less time in the classroom since the onset of the COVID-19 pandemic, even more children are at risk of falling behind.

The Fill the Shelves Literacy Kits are a step in the right direction to making sure these reading milestones are met! Your gift will ensure local students have books in their at-home libraries!

How To Donate: 

Donors can purchase a literacy kit (or more if they like) on our fundraising page here: https://www.unitedwaymidlands.org/fill-the-shelves

Donors can also give through United Way of the Midlands’ Facebook page if they like: https://www.facebook.com/UnitedWayMidlands/

Fundraising Options

Create A MobileCause Fundraising Page

You can create a fundraising page to support this project. To do so, go here https://www.unitedwaymidlands.org/fill-the-shelves and click “Become a Fundraiser” to sign up.

For your fundraising page, you will be able to:

  • Choose a profile image
  • Set a goal
  • Add an inspiring message to encourage others to give
Create A Facebook Fundraiser

Facebook can be another fundraising tool to help you raise money for literacy kits in our community! Visit https://www.facebook.com/fund/UnitedWayMidlands/ to create your fundraising page for United Way of the Midlands today.

Use Our Fundraising Bingo Card

Use the bingo card below to raise money for literacy kits! You can have your friends/followers claim a square; once all the squares are filled up, you will have provided 20 literacy kits for kids in our community! Follow the directions below to learn how you can use your bingo card to fundraise.

How to Post the Story: 

  • Download the literacy bingo card image to your camera roll
  •  Open the Instagram App
  •  Go to your profile by hitting the person icon on the right
  • Click the Edit Profile below your bio.
  • Copy and Paste your MobileCause #FilltheShelves link and put it in the website link box
  • Press Done
  • Then click on the home icon
  • Click the Your Story icon on the left on the top of your stories bar
  • Click on the photo icon on the bottom left, next to the text that says post
  • Chose the #FilltheShelves bingo card in your camera and click on the image
  • Click on the Aa icon on the far right and type please donate to the link in my bio
  • Place the text where you want
  • Click the Send to button on the right
  • Click the Share button on the “your stories” options
  • Then Click Done

*You will be able to see who has given to your bingo card by checking the MobileCause #FilltheShelves Fundraiser link; You can then go back and tag your friends/family in the square of the amount they gave. You can continue doing this until your bingo card is filled!


Digital Assets

Social media posts, images and email content.
Social Post Language
  • Option 1 (Announcement) (February 26th – March 1st): YOU can help me build students’ at-home libraries! The United Way of the Midlands Emerging Leaders are raising money to #FillTheShelves and provide literacy kits for local students. Just $20 will provide a kit for a local kiddo. Visit my page at [insert link] to make your donation before 11:59pm on March 2nd and help me meet my goal of providing 20 kits!
  • Option 2: (Anytime): On 3/2, one book can change a local student’s life. Reading sets students up for success. Help students reach reading milestones on 3/2! You can help fill the shelf for local students here: [insert link]
  • Option 3: (March 1st Reminder): You can start Filling the Shelves for local students tomorrow! Your donation between 12 am–11:59 pm on 3/2 can leave a lasting impact on students in the metro. $20 allows a local student to receive a literacy kit that gives them the tools to help meet reading proficiency skills. 
  • Option 4 (March 2nd Call to Action): I need your help to #FillTheSelves and meet my goal of providing 20 literacy kits for local students before midnight! Your $20 donation will gift a literacy kit containing books, activities and more to a local student. You can make your donation to my fundraiser here: [insert link]
  • Option 5: (March 2nd Call to Action): One book can change a local student’s life! You can help me #FillTheShelves and provide books for local students here: [insert link]
  • Option 6: (March 2nd Call to Action): Today United Way of the Midlands’ Emerging Leaders need YOUR help to gift literacy kits to as many local students as we can! You can help me fill the shelf for local students here: [insert link]. Thanks to Blue Cross and Blue Shield of Nebraska, the first 250 kits donated will be MATCHED – meaning your gift will have double the impact.
Email Templates for Fill the Shelves

Click the button below to download email options you can utilize to communicate to your friends, family and coworkers here!

Social Media posts for Fill the Shelves

Click the button below to download social media posts you can utilize to communicate to friends, family and coworkers here!

Facebook, Instagram, or LinkedIn content

Facebook, Instagram, or LinkedIn content

Facebook, Instagram, or LinkedIn content

Twitter Content

Twitter Content

Twitter Content

Instagram/Facebook Story 

Facebook Cover Image

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