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What’s Next?

United Way of the Midlands’ initial purpose of mobilizing resources to address community needs is as viable today as it was when we were founded in 1923. We work on behalf of our donors to fund the most effective programs, measuring results and ensuring desired outcomes are achieved.  We are constantly looking at ways to become more effective and maximize the good we can do across the Omaha and Council Bluffs area, today, tomorrow, and for many tomorrows to come.

We are pleased to be ranked 17th out of 1400 in the network for operational effectiveness and will continue to strive to do better.

Over the past year, we have worked with our agency partners to create a consistent, standardized framework for reporting outcomes across agencies. These new metrics allow us to know not just who we are reaching with our efforts, but to see in more detail what the programs are doing and the impact they are driving. Now, we’re able to see the direct results of our investments in the community, and make refinements as necessary to enhance their effectiveness.

As we look ahead, the Community Investment Review Team or CIRT process will begin its important work to determine program recipients for the next two-year investments which will be announced in the spring. The CIRT teams, made up of content experts and community volunteers leveraging data, diving deep into understanding the issues and community-wide perspective to make wise investment decisions. They ensure your dollars benefit the programs making the greatest impact to help those who need it most.

It is an increasingly competitive process to identify and select programs that demonstrate a measurable impact on the lives of those who participate in them. As such, tracking data on clients through their participation in the programs is critical. When we put our efforts together, and leverage the volunteer resources and experience of the United Way, thousands of lives are changed for the better.

Raising funds to invest back into the Omaha-Council Bluffs metro is also an impressive community effort. Our current campaign season is off to a great start with strong leadership.

2017 Campaign Leadership

Campaign Chairs Steve and Sue Seline

We welcome Steve and Sue Seline as they head the 2017 campaign season. We are delighted to have the Selines’ enthusiasm and passion for United Way of the Midlands and for this great community. Steve is President of Walnut Private Equity Partners, LLC where he focuses on transactions and consulting for high net worth families. Steve sits on the Southroads LLC and Premier Bank Advisory boards. Sue Baggerly Seline is currently Chairman of the Westside Community Schools Foundation. Previously she began her career in Nebraska broadcasting that spanned 17 years, 14 of them at WOWT where she reported, produced and anchored the news. Sue is Vice President of the Christ Child Society, member and teaches religious education at Saint Margaret Mary’s Church and sits on the board at Munroe Meyer Institute. They are currently working with 12 committed and passionate cabinet members who are dedicated to seeing us hit our mark this next year. The Tocqueville Chairs this year are Scott Moore and Danene Tushar.

Tocqueville Chairs Scott Moore and Danene Tushar


United Way of the Midlands   |   2201 Farnam Street   |   Omaha, NE 68102   |   402-342-8232

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