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Board and CEO Letter


We feel extremely fortunate to live and work in the Omaha-Council Bluffs metro. Why? Because the residents of our community consistently dedicate their time, expertise and financial support to those who need it most.

This philanthropic spirit cannot be found just anywhere. We understand that it is something organizations like United Way of the Midlands must treasure – and also harness. When we unite our efforts toward common goals, we can help thousands of people grow and thrive.

As we reflect on the past year, the truth of this statement becomes even more evident. Thanks to the overwhelming support we received from the community, we were able to invest more than 91 cents out of every donated dollar back into the Omaha-Council Bluffs metro. As a result, more than 140,000 of our most vulnerable neighbors were able to access a network of supports that met their basic needs and lifted them into independence and stability.

These achievements set us apart as one of the top United Ways in the country – ranked 10th for campaign performance and 17th for operational efficiency out of approximately 1,200 United Ways.

As you can conclude from these results and the numerous other successes detailed in this year’s Annual Report, supporters like you have helped us create a stronger, more united community. But as we conclude our two-year investment cycle and begin the next, we know our work isn’t any less urgent. Though our community is in a period of economic growth and prosperity, these successes are not felt by all Omaha-Council Bluffs residents equally, especially in certain neighborhoods where poverty is becoming increasingly concentrated. Local nonprofit programs are working tirelessly to address the needs, but they can’t do it alone. And neither can we.

United Way of the Midlands needs the support of each and every community member if we are to help our partners deliver vital basic needs services and help families achieve financial stability, but we know the residents of the metro are up to the challenge. Last year, we were honored to partner with more than 40,000 donors, 700 companies, 56 agencies and 3,500 volunteers. We are excited to deepen these relationships and establish new ones, because we are confident that great things will happen in the coming year when we work together.

Our schools will be better because more students will be ready to learn. Our neighborhoods will be safer because more residents will make a productive living. The metro area will be healthier because more people will have access to healthy food. And our community will be a brighter, more welcoming place.

Thank you for the critical role you play in our efforts to lift up our most vulnerable neighbors. As we continue on our journey to a stronger community, we are honored that you have chosen to join us as a partner, supporter and friend.

United Way of the Midlands   |   2201 Farnam Street   |   Omaha, NE 68102   |   402-342-8232

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